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UK/US – Healthcare patient, employee and consumer experience company Press Ganey has completed the acquisition of market research technology company Forsta, customer experience (CX) and employee experience (EX).

The deal, which closed on April 26, 2022 for an undisclosed amount, will allow Forsta to continue as a standalone brand and retain its current management team.

The deal will give Press Ganey customers access to Forsta’s CX, UX, EX and market research technology tools, as well as Forsta’s experience in industries such as retail , financial services, travel and hospitality, technology, entertainment and consumer goods.

Forsta was launched in 2021 following the merger of CX Confirmit and search technology company FocusVision.

Kyle Ferguson, CEO of Forsta, said, “With this investment, we will be able to dramatically accelerate innovation so our customers can deliver better insights, faster and at scale.

“The convergence of our resources offers a tremendous opportunity and we have no intention of slowing down.”

Patrick Ryan, President and CEO of Press Ganey, said: “Together, Press Ganey and Forsta offer our clients data connectivity, accelerated analytics, diversity, equity and inclusion expertise. (DEI) and the deeply segmented insights businesses need to deliver frictionless experiences and truly drive transformation.

“With Forsta, we are expanding into new geographies and industries, with highly complementary market research, CX and EX technologies that will coordinate seamlessly with our existing healthcare solutions.”

An interview with Kyle Ferguson on the acquisition is available here.