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United States – Artificial intelligence (AI) software-as-a-service (SaaS) platform Birdie has appointed two directors, including Cadu Chiba as director of consumer insights and Andrea Hiranaka as chief product officer information.

Chiba (right picture) was previously at AB InBev and Kantar, and focused on category management, brand and communication strategies and understanding consumer behavior.

Hiranaka (left picture) was previously Global Director of Social Intelligence and Analytics at Ipsos, where she was responsible for implementing Voice of Customer programs for clients in approximately 20 markets.

In their new roles, Hiranaka and Chiba will help evolve the company’s product analytics tools based on platform data, combining market research processes and methodologies with differentiated technology. of AI and natural language processing (NLP) from Birdie.

Birdie, which is based in California, USA, and was established in 2018, uses AI and NLP to process consumer opinions from different public and private data sources, generating insights to support consumer insights. strategic decisions.

Patrícia Osorio, Co-Founder and Chief Revenue Officer at Birdie, said, “We are excited to have Cadu and Andrea join the Birdie team and that each contributes to our overall mission to help product managers be equipped with the most large number of tools in real time. data and insights to help create successful product launches and campaigns. »