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UK – A total of eight new managers and consultants have joined the Ekimetrics team, as the data science consultancy ramps up recruitment efforts to support a growing customer base.

Laura Mansell of Virgin Media O2 (illustrated) and Capita’s Karin Sasaki join the team as senior manager and senior consultant, respectively. They will help develop and deliver data science solutions for clients, including application development, data architecture, and media mix optimization (MMO).

Mansell has eight years of experience in marketing effectiveness, social media and marcomms campaigns at Virgin Media O2. She will provide customer support and help integrate Ekimetrics Media Mix Modeling (MMM) tools.

Sasaki has a Ph.D. in Mathematics and five years of experience in modeling and data analysis for businesses and universities. She has worked with a variety of data, from business operations and strategy to molecular biology. She previously held data scientist positions at Capita and Kantar.

Commenting on the new appointments, Matt Andrew, UK Managing Director of Ekimetrics, said: “We have experienced significant growth over the past 12 months, so we are starting the year on our terms. We are committed to building a diverse team of world-class data science experts, while providing long-term development opportunities for all of our people.