United States – Media investment analysis firm Ebiquity has agreed to acquire media consultancy MediaPath Network AB and media audit services firm Media Management Inc (MMi).
The agreements were signed on March 29, 2022, with the MMi acquisition having been finalized and MediaPath should be finalized before the end of April.
The acquisitions will strengthen Ebiquity’s media investment analysis work and see MMi Managing Director Thomas Bridge joins Ebiquity as President, Ebiquity North America, and Paul Williamson is promoted to Managing Director, Ebiquity Americas.
Susanne Elias, founder of MediaPathwill become Chief Integration Officer at Ebiquity.
Ebiquity has confirmed that the two companies rename shortly after the closing of the acquisitions.
MediaPath is a media consultancy specializing in agency selection processes, media performance measurement and media comparative analysis. It was founded in 2008 in Stockholm and employs 45 people in 12 countries.
MMi was founded 27 years ago and offers its clients transparency and accountability in national and local media, as well as validation of agency performance. The company has 40 employees across the United States and is headquartered in St Louis.
Nick Waters, Global Managing Director of Ebiquity, said:MediaPath and MMi are two highly respected companies operating in our space. Susanne and Thomas share our values and our vision of what the media industry can be and how we can serve it.
“The combination of our teams creates tremendous diversity and depth of media talent, with global reach and national market expertise.”
Elias said: “Using technology for innovation and delivering our services to our customers has been a key driver for us and this, combined with Ebiquity’s global reach, broad service offerings as well as to a highly skilled team of media specialists, creates exceptional opportunities for our combined businesses. , customers and teams all over the world.
“I am very excited to join the Ebiquity leadership team and work with them to integrate our business across all teams and departments, with existing and new colleagues and customers.”
Bridge added: “MMi is delighted to join the Ebiquity family, expanding our national and international coverage for our clients. This step further reinforces MMi’s commitment to our team and customers as we continue our third-party media accountability work.