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UK/US – Market research and customer experience (CX) technology company Forsta has created a partnership program for market research agencies.

The program, called Human Experience (HX), will help agencies deliver an integrated, white-labeled voice of the customer (VoC) tools hosted on Forsta’s technology platform.

Forsta said it developed the program to help meet demand for more robust CX and VoC programs in addition to customer satisfaction surveys and reports.

The HX Partner Program will help research agencies collect data through various channels, including website, digital, SMS, and mobile native, as well as generate data reports in personalized views of the agency and client and identify trends that drive action and business results.

HX program partners will have access to a dedicated partner manager, CX consultants, solution architects, CX implementation team, sales support, training, certifications and additional options.

Tobi AnderssonManaging Director, Market Research, at Forstasaid, “Market research is changing, as new technologies and consumer behaviors emerge that offer innovative ways to interact with customers to gain valuable insights, and market research agencies need to quickly expand their offerings to stay ahead of this shift.

“We offer a true white-label solution, providing our market research agency partners with all the tools necessary to run a successful CX program on their own.”