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UK – Industry action group Insight Climate Collective (ICC) has launched a roadmap to achieve net zero carbon emissions by 2026.

The report on the net zero plan, Net-Zero in sightoutlines the market research responsibility to help define, inspire, support and track the changes needed in the knowledge industry to achieve net zero.

The report analyzes carbon emissions across the sector and identifies areas where companies can reduce their carbon footprint, for example through office energy policies and air travel.

Members of the Market Research Society (MRS) are recommended to subscribe to the net zero commitment, with non-MRS members also maintaining the same timeline to reduce emissions to net zero by 2026.

Net-Zero in Sight also provides practical advice for businesses, with five main priorities, including setting up a dedicated team to work on climate strategy.

Measuring and reporting on key business emissions, removing all carbon emissions that cannot be reduced, staying current and implementing best practices, and educating staff on net zero and climate change are other recommendations included in the report.

The ICC found that 95% of insight professionals agreed that climate change was an urgent issue, but 55% felt it was not a priority for their organization, with 52% saying that taking action was “expensive”.

The report recommends ways for employers to remove barriers to staff engagement, through clear guidelines and education programs that outline when to accept or decline briefs, and how to urge clients to consider the climate in their work.

Jem Fawcus, Founder of Insight Climate Collective and Chief Executive of Firefish, said: “We are calling on industry to get their own house in order, committing to zero emissions by 2026, while working to put climate considerations at the heart of all aspects of our work and using our collective experience and skills to influence clients and stakeholders.

“We have an ambitious timetable to turn the tide, but ambition is needed in this era-defining fight.”

Nick Baker, President of MRS and one of the co-founders of the ICC, said: “Every organization, regardless of size, has a critical role to play in addressing the climate emergency.

“The practical recommendations in this report are not onerous and, taken collectively, will have a rapid and significant impact on reducing emissions. The timeline is ambitious, but this is an industry that isn’t afraid of big ideas and bold decisions.

Download report Net-Zero in sight.