Paris, March 21, 2022 – Ipsos announces today that it has reached an agreement to partner with the Bolivian expert in market and public opinion research, CIESMORI. As part of this agreement, Ipsos will transfer its assets to CIESMORI, in which it will participate with a 20% minority stake. The two entities will operate under a joint company called Ipsos CIESMORI.
Ipsos CIESMORI will achieve a leadership position in Bolivia by combining Ipsos’ global leadership and expertise with CIESMORI’s position of authority in Bolivia and a strong client base. The company will focus on better serving customers with a stronger set of capabilities and an expanded solutions portfolio.
Ipsos has been providing research solutions in Bolivia since 2007 with the acquisition of Apoyo. CIESMORI was created in 2017 with the association of the most important market and public opinion research companies, CIES Internacional and Equipos MORI, both active in Bolivia for more than 25 years.
Jean-Christophe Salles, CEO of Ipsos in Latin America said: “Partnering with CIESMORI is a great opportunity for our customers and our employees. With a unique set of solutions and strong research expertise, Ipsos CIESMORI will establish itself as an undisputed market leader”.
Marcelo Mercado, President of CIESMORI said: “By combining the world-class solutions and technology of Ipsos and the deep knowledge of the Bolivian market of CIESMORI, we will become a key player in the research industry”.
Ipsos is one of the world’s largest market research and polling companies, operating in 90 markets and employing over 18,000 people.
Our passionate and inquisitive research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring and qualitative or observational techniques.
“Game Changers” – our tagline – sums up our ambition to help our 5,000 customers navigate our rapidly changing world with confidence.
Founded in France in 1975, Ipsos has been listed on Euronext Paris since July 1, 1999. The company is part of the SBF 120 and Mid-60 indices and is eligible for the Deferred Settlement Service (SRD).
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