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UK – Research, measurement and evaluation consultancy Sensu was founded by corporate communications and reputation specialist Steve Leigh.

Sensu, which will be based in MediaCity, Manchester, will focus on helping marketing organizations use insights from digital content, conversation and research alongside traditional research methods.

Over the next few months, Sensu will launch several new services and tools, including employer branding tools, click-share analysis, risk tracking, and impact assessments.

The company will also expand its services for partner agencies and advisors, including measuring and reporting on the impact of their work and their KYC approaches.

Sensu said he expects to achieve an annual turnover of £2million over the next three years and plans to bring on a number of new people in the coming months.

Steve Leigh, Managing Director of Sensu, said: “We’ve spent more than a decade refining and perfecting our audience knowledge and reputation management tools, and we felt the time was right. to launch our own stand-alone analytics services.

“Bringing together the best of the market’s hugely impressive digital tools, backed by our own proprietary software, means we can offer clients of all shapes and sizes, from small consultancies to multinational organisations, insight and advice at a level which has never been possible before.