United Kingdom – Advertising industry partnership organization UK Advertising Export Group (UKAEG) has launched a search and screening tool for UK advertising and marketing companies seeking new business globally whole.
The tool, which is on the Advertising in the UK, made global website operated by UKAEG, provides case studies of the services, skills and expertise offered by UKAEG members and is free to international buyers.
The tool was launched alongside the UK Department for International Trade to promote UK advertising and marketing services to clients around the world, and includes business directories, search by industry function and case studies from projects around the world.
Tool users can add businesses to a personal list and provide contact details for featured businesses.
UKAEG is a government-backed industry body that seeks to promote British advertising in key international territories including China, Japan, South Korea, North America and Europe.
The UKAEG is led by the Advertising Association, the Institute of Practitioners in Advertising (IPA), the Advertising Producers Association, the British Promotional Merchandise Association and the Creative Industries Council.
Janet Hull, UKAEG Chair, Member Creative Industries Council and Director of Marketing Strategy at the IPA, said: “UKAEG brings great value to its members and to the potential of UK advertising on the global stage.
“£21m of new business was generated by UKAEG trade missions last year and our unique new business tool will accelerate these marketing opportunities even further.”