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UKCustomer experience management (CXM) company Merkle has partnered with RefugeeForce, helping refugees learn digital skills, grow their network, and launch their careers in Salesforce.

RefugeeForce is an independent Salesforce training provider and has been part of its Talent Alliance since 2018. Through its employee volunteering initiatives, Salesforce offers mentors for the program.

The program provides free training to refugees building a new life in their adopted country. Merkle partners with the organization to help fund more than 60 highly skilled refugees and recruit new employees.

The organization educates refugees and helps them kick-start their Salesforce careers through personalized programs, with one-on-one mentoring, professional coaching, and network expansion. The foundation aims to change the perception of organizations and the public about the experience and skills that former refugees bring when building a new life in their adopted country.

Together, RefugeeForce and Merkle will provide opportunities for refugees in Germany and the UK, with plans to expand this initiative across the Europe, Middle East and Africa (Emea) region. Their joint Salesforce expertise and industry understanding provide the perfect platform to enhance participants’ skills and launch their Salesforce careers.

Ben Gott, practice leader, data and martech Emea, senior vice president at Merkle, said, “As a business leader, we have tools at our disposal to help those who need them most. Understanding how can be difficult, until you find a team like RefugeeForce. I look forward to a long and productive partnership and to taking another small step towards diversity in my team and serving the society in which we live. All credit goes to Gaspar and the RefugeeForce team for being there.

Gaspar Rodriguez, co-founder of RefugeeForce, added: “We are delighted to welcome Merkle to the RefugeeForce community as an official EU recruitment partner. In response to the recent crisis in Ukraine, it is more important than ever to help refugees settle in their host country while preparing pathways to employment.

“As a global movement helping refugees get their lives back on track across the EU, we are committed to supporting all people who are forced to flee their homes.

“The latest UN estimates show that nearly 2.5 million refugees have left Ukraine, of whom more than 100,000 have settled in neighboring Germany. Our aim is to expand our training program in Germany, the UK and the Netherlands to support hundreds of additional participants. »