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United States – Media company NBCUniversal has launched a series of new advertising and marketing tools, including products focused on the metaverse, social media and a creative development studio.

Tools include an Attention Lab that combines creative work with testing metrics including eye tracking for consumer attention and advertising effectiveness.

“Retro Ads” lets advertisers test out creative work designed to reflect a particular era aligned with a TV show or movie, while the company’s augmented reality portal will connect content fans to the metaverse.

The Picture-in-Picture Expanded Storytelling tool delivers interactive content experiences on social media or digitally using a QR code and second-screen experience.

Sequential storytelling will use NBCUnified first-party data to tell a brand’s story to audiences, while an interactive countdown will help marketers during premieres or product launches.

The Shop Drop tool was launched to provide commercial activations for product launches, while a Double Box Creative in Context product will use contextual intelligence to deliver relevant ads to viewers.

An NBCUniversal “Social Studio” will allow brands to access social media discussions about NBCUniversal products.

Josh Feldman, Global Director of Marketing at NBCUniversal Advertising and Partnerships, said, “For NBCUniversal, the advertising experience is the user experience.

“Over the past five years, we have been committed to making the viewer experience as enjoyable as how viewers consume, interact with and are touched by brands on our platform.

“We know advertising works – and our latest business innovations combine the best of new technology trends, insightful information and data, and creativity and content into new opportunities for advertisers of all sizes and backgrounds. sectors.”