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United States – Nielsen Holdings revenue increased 4.1% on a reported basis to $3.5 billion in 2021, while fourth quarter revenue of $894 million increased 2.5% compared to the same period of the previous year.

Measurement revenue of $2.54 billion increased 3.7% on a reported basis in 2021. Overall growth was solid according to the company, with strength in national and digital measurement products and local products returning to positive growth. Content revenue of $955 million increased 5.4% on a reported basis, driven in part by improving short-cycle revenue trends, solid content growth and business recovery athletic.

For the fourth quarter, measurement revenue of $647 million increased 3.7% on a reported basis, while content revenue of $247 million decreased 0.4%. Impact revenue grew in the high single digits on an organic basis at constant currencies, driven by short-cycle revenue growth and the recovery in sports activity, offset in part by a decline in calendar-related content.

Commenting on the results, Managing Director David Kenny said, “We delivered strong results in 2021. We successfully sold Nielsen Global Connect, achieved product milestones and exceeded all of our initial 2021 guidance metrics. despite unforeseen challenges. We are strongly positioned within the media ecosystem, growing in relevance as audiences transition to streaming and delivering value to customers through our three core solutions.

He continued: “We have made measurable progress in becoming a digital-first company and our strategy aligns with where the industry is growing. We are piloting the first version of Nielsen ONE, which we launched in January, with a cross section of customers across media buyers and sellers and feedback has been positive.

“We have also made progress in strengthening our balance sheet, reducing our net debt leverage by more than half a turn in 2021. We now have the opportunity to return more capital to shareholders, while continuing to invest in organic growth initiatives and pursue M&A strategies.

“Our billion-dollar share buyback authorization reflects our Board of Directors’ confidence in our near- and long-term growth prospects and enables us to deliver value to our shareholders.”