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Civicom is committed to supporting the QRCA and its members by providing innovative web solutions to overcome the challenges of qualitative research.

Global marketing research solutions provider Civicom® Marketing Research Services will once again be a platinum sponsor of this year’s Qualitative Research Consultants Association (QRCA) National Conference in San Diego, May 15-18. Civicom is the global leader in facilitating in-depth interviews and web-based focus groups around the world.

The QRCA is a global collaborative community made up primarily of independent researchers and companies that provides qualitative research professionals with cutting-edge training and unparalleled thought leadership. With the independent researcher QRCA in mind, Civicom will introduce MyQual™, its new affordable DIY market research platform for IDIs and focus groups, ideal for independent researchers on a budget.

MyQual provides the set of tools necessary for a researcher to run a complete qualitative research experiment on their own. It includes a secure web room to hold IDIs and focus groups, a curation platform to generate video files and transcripts, and the ability to include an assignment on the Civicom ThoughtLight® mobile app.

Additionally, Civicom will showcase the benefits of its hybrid remote and on-site focus group platform CCam® focus during a Partner Spotlight presentation titled “Research Anywhere, Everywhere: From the Comfort of Your Office”. This will highlight CCam’s flexibility for researchers to moderate from anywhere, with remote clients able to enter comments during a session without worrying about affecting the interview.

This year’s QRCA Annual Conference is themed “REimagine REsearch,” which aims to provide engaging and educational content, focusing on building meaningful connections and interactive conversations about qualitative research. As an innovator in providing market research platforms that fuel forward-thinking and innovative research approaches and solutions, Civicom Marketing Research Services has continuously developed and improved its practical and innovative technology solutions.

About Civicom’s Marketing Research Service

Civicom Marketing Research Services offers many options to improve the research process for marketing research professionals. Civicom® is the world leader in facilitating in-depth phone and web interviews and focus groups using Civicom CyberFacility®. Civicom® also offers Civicom ChatterBox™, an asynchronous search platform for online communities and message boards, and the Civicom ThoughtLight® Mobile Insights app, a mobile qualitative tool to collect richer insights in the moment, useful for shopper information, audio logs, and patient journeys.

Civicom® operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™ and market research respondent recruitment through CiviSelect™. All of these services are available in Spanish, English and several other languages.

Civicom® Marketing Research Services aims to be as dynamic as it is innovative; always listen and act on customer ideas and requests as they see fit. This type of relationship paved the way for the development and deployment of new services. For more information, email Civicom at [email protected] or call +1-203-413-2423.

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