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UK – Professional translation and cultural sensitivity are essential to successfully managing international research projects, according to a special report in the April issue of Impact, the quarterly publication of the Market Research Society (MRS).

The new edition report, sponsored by Empower Translate, examines how critical communication clarity and cultural fit are and explores ways to ensure campaigns use language that respondents will find clear, compelling and appropriate.

Also in the April issue:

  • Highlights from the recent MRS Impact 2022 conference, including thoughts from outgoing President Jan Gooding and an exclusive interview with incoming President Saj Arshad
  • A profile of Joanna Swash, Group Managing Director of Moneypenny, an international outsourcing business that has grown to employ over 1,000 people and generate over £50m in revenue in 2020
  • In-depth analysis of the analysis functions of online estate agent Rightmove and adult short break specialist Warner Leisure
  • A dossier on the benefits of professional mentoring
  • Columns from key commentators including Ogilvy UK VP Rory Sutherland, Dowgate Capital Chairman Lorna Tilbian and Boxclever Head of Analytics Bethan Blakeley

The publication focuses on best practices in quality research, insight and business intelligence designed to deliver better customer understanding, as well as business advantage, and covers topics such as data, careers and technology.

The April issue can be accessed here.