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FranceClaire Vandeweghe has joined PureSpectrum as Director of Client Development. Claire will be responsible for establishing PureSpectrum in France and expanding the organization into the EMEA region.

Vandewegh (illustrated) joins the Paris-based agency from Odity, with a strong background in SaaS/ResTech sales and customer success. Her industry experience includes more than six years at Toluna, where she led sales of SaaS solutions, access panels and full-service projects.

“As a former customer, I was already impressed with the simplicity of PureSpectrum’s DIYMarketplace platform,” notes Vandeweghe. “Having an innovative tool that enables competitive IPCs without compromising data quality is a game-changer for research. I’m so excited to join this amazing team as we grow the international reach of the platform.

“Claire’s appointment is another step for PureSpectrum as we continue to diversify our global offerings,” added Stephen Hughes, the company’s Managing Director for EMEA.

“France has traditionally been a difficult market to break into for example marketplaces, but given the scale of the opportunity and a knowledge sector now more open to automated search solutions, the timing is right.

“I am convinced that Claire’s impressive experience, tremendous professional network and enthusiasm for our products and services bode well for continued growth.”