SWEDEN – Business information platform Stravito has launched Atlas, a new exploratory research tool.
Atlas is described as introducing a highly visual way to explore available information, reveal hidden connections between topics and categories, gain additional context on keywords, identify trends and create stories around the main conclusions.
The product was developed in response to user feedback requesting an inspiring tool that would help non-research teams across the enterprise more easily identify, connect and integrate relevant market and consumer information into business decisions. .
To use Atlas, individuals begin with a search as broad as a single word, such as “sustainability”. Using a word cloud-like interface, Atlas then presents various clickable “orbs” tagged with topics related to the search term, allowing users to incrementally narrow results based on related topics.
In this way, Atlas helps users find information for their projects more easily.
Designed to support the creation of an insightful story, Atlas comes with ready-to-use images for decision-making aids and presentations. Results are presented in a digestible way with key pages, reports, videos and news links all in one place.
The most relevant quotes and pages are retrieved by smart algorithms, which means users can read an automated summary of key information.
The new product release comes as Stravito continues to strengthen its leadership team with the appointment of Steffen Bilde as Chief Product Officer. Bilde previously worked as VP of Product Strategy at customer service platform Dixa, and most recently as Product Director at Fintech Coinify.
Thor Olof Philogène, CEO and Founder of Stravito, said: “Now more than ever, companies need to integrate information into their decision-making process and get closer to their customers. Often, with so much research available, companies face information overload issues and employees of global organizations may not always know what research has been done, and therefore what to look for.
“Atlas was designed to help any employee, on any team, easily navigate vast amounts of information and discover inspiring research that empowers them to build their own stories and make business decisions. enlightened.”