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UK – Data analytics and research technology group YouGov has created a globally consistent set of data to help brands, agencies and media planners understand global audiences.

YouGov’s global profiles will use over 1,000 questions to provide consistent audience data across 43 markets, growing to 48 from August 2022.

Users can create detailed portraits of their audience with the tool, monitor buying behavior, media consumption and trends in key markets.

Global Profiles will also provide access to basic YouGov Profile data and access thousands of globally consistent demographic, psychographic, attitudinal and behavioral metrics.

Areas where global audience intelligence is provided by the tool include attitudes and opinions, media consumption, social media engagement, and demographics and lifestyle.

Stephen Shakespeare, Managing Director and Co-Founder of YouGov, said, “YouGov Global Profiles enables brands and agencies to discover and understand their global audiences in all the markets that matter to them.

“With over 1,000 consistent questions and thousands of data points across 43 markets, it’s never been easier for them to create and compare accurate and precise portraits of their audiences in key markets.”